Live is enjoying its time in the spotlight. Twitter-owned Periscope, one of the biggest players in the transition to mobile live streaming, has just celebrated its first anniversary this past weekend.
On the occasion, the company also revealed some statistics that show just how rapidly Periscope had grown since its March 2015 debut.
Most importantly, the app’s users had added over 200 million broadcasts to its network. Additionally, it said that the equivalent of roughly 110 years of live video is watched daily on its mobile applications for Android and iOS.
Periscope has definitely come a long way since it launched, but its impressive numbers beg to be compared with the rest of the video market. The Twitter-owned platform has yet to reach the 1-million milestone in terms of hours of videos viewed daily in its app.
Meanwhile, YouTube – who remains the industry leader and a user favorite – said its users generate billions of views per day as they watch “hundreds of millions of hours” of music videos, cat videos, and funny accidents compilations.
That said, Periscope’s dominance in the field of live-streaming is still up for debate, especially since YouTube is rumored to create its own rival app. In other words, Periscope should get ready for some challenges.
Even though it won the early battle against Meerkat, the first leader of mobile live-streaming, Periscope has a new competitor to fear. Facebook Live entered the market in full force, quickly rolling the live-streaming feature to all iOS and Android users in the U.S.
Facebook has the advantage of its 1.5 billion monthly active users and the fact that it pushes live streams through notifications, so Periscope’s dominance might soon falter.
However, Mark Zuckerberg’s social network might have some trouble getting users on board with the new feature, as the company said it would eventually offer users the possibility to disable notifications for live video.
Back to Periscope news; all this doesn’t mean the app isn’t growing. According to company reports from last August, its users (already at the 10 million mark) were watching 40 years of video per day.
But is Periscope trying to fluff its numbers as it keeps reporting its numbers as “years of video” watched daily? It might seem so as the company also failed to announce an update regarding how much its user base grew from the last reports.
As Periscope pushes the video broadcasting craze onwards, its parent company, Twitter, is working to get its social network back on track.
Image Source: Sum All
