Microsoft teased us with a new image of its first post-Nokia era smartphone. The upper front side of a smartphone with an orange case accompanies the message “Microsoft is delivering the power of everyday mobile technology to everyone. Come back on November 11, to find out more!” The focus on the front camera suggests that the first Microsoft Lumia smartphone will be equipped with a decent image sensor for selfies.
The company announced in October that Nokia will no longer serve as a smartphone brand. From now on, Microsoft Lumia will be the only name inscribed on Microsoft phones. An expected move, however, as the transition was stated in the contract between Microsoft and the Finland based producer. Nokia France was the first to announce the changes first noticed on the social media accounts.
Microsoft finalized the acquisition of Nokia’s mobile phone division in April for $7 billion. Only phones using Symbian 40 and 60 will be able to carry the Nokia brand for the next ten years, but we don’t expect to see the antiqued OS on the market for that long.
Since you can’t have a teased launch without any rumors, here is what we know so far about the first Microsoft Lumia smartphone. As the latest message conveys, Microsoft will launch a low-mid range device, contrary to Microsoft’s fans’ expectation of an updated flagship smartphone running Windows Phone.
The nameless device will be equipped with a 5 MP camera and a 5 inch display, but don’t expect Full HD resolution. According to the rumors, all the device is going to get is a qHD (960 X 540 pixels) display. While Lumia 530 relies on 512 MB of RAM, the new device will come with 1 GB of RAM, a massive improvement, although still unsufficient.
A device offering just 220 PPI may not be satisfactory for tech enthusiasts. However, the new smartphone will not target the forever discontent consumers. Instead, Microsoft will probably attempt to conquer emerging markets, where large displays are highly appreciated. Look at this number while keeping in mind how much the Microsoft paid for Nokia: 3.3 percent, that is Windows Phone’s market share at the moment. Moreover, the number dropped from 4.1 percent compared to the same period of 2013. Android stands at 85 percent. The context mandates Microsoft to deliver its most popular Windows Phone to date.