Tim Cook took over as Apple CEO from Steve Jobs almost three years ago, after the revered founder of the company died. Taking over had been tough for Cook, who was largely seen as the man behind-the-scenes, especially considering that Apple was founded and steered to glory by Jobs.
With his revamp, Mr. Cook is putting his own stamp on Apple and its executive team. After taking over from Mr. Jobs, Mr. Cook has made a series of decisions that contradicts Mr. Jobs’ management style.
The latest changes pose some risks. It fails to answer the question of who will play Mr. Jobs’ role as Apple’s ultimate decider on products. Mr. Cook said he spends less time on products than Mr. Jobs and has empowered individuals to run their groups.
The New York Times has shared a variety of details discussing the Apple new CEO’s leadership style over his nearly three year tenure as the head of the company which includes his influence on product development, brand expansion and quiet approach to design. It also sheds new light on the development of Apple’s highly-rumored “iWatch” smartwatch. There have been inevitable comparisons between Steve Jobs and new CEO Tim Cook since Apple co-founder Steve Jobs’ death in 2011. While Cook may never be viewed, like Jobs was, as Apple’s “heart and soul,” Apple head of design Jony Ive insists that Apple hasn’t suddenly become an aging leaden star. The report notes Cook’s differences in management compared to Apple’s late co-founder Steve Jobs, sharing how the CEO has made key decisions to release unique new products and acquire new talent over the past few years. Moreover, his attempts to broaden Apple’s brand by expressing support for initiatives such as environmentalism and charitable giving were also highlighted.
The New York Times has shared a variety of details discussing the Apple new CEO’s leadership style over his nearly three year tenure as the head of the company which includes his influence on product development, brand expansion, and “quiet” approach to design. It also sheds new light on the development of Apple’s highly-rumored “iWatch” smartwatch. There have been inevitable comparisons between Steve Jobs and new CEO Tim Cook since Apple co-founder Steve Jobs’ death in 2011. The report notes Cook’s differences in management compared to Apple’s late co-founder Steve Jobs, sharing how the CEO has made key decisions to release unique new products and acquire new talent over the past few years. While Cook may never be viewed, like Jobs was, as Apple’s “heart and soul,” Apple head of design Jony Ive insists that Apple hasn’t suddenly become an aging leaden star.. Moreover, his attempts to broaden Apple’s brand by expressing support for initiatives such as environmentalism and charity were also highlighted.
A number of Cook’s peers spoke on Apple’s pressure to deliver another breakthrough product, with Apple design chief Jony Ive saying that Cook has “not neglected” the company’s central mission of “innovation,” noting that it has been “hard” for the company and its CEO to “be patient.”
Lower-level employees praise Mr. Cook’s approachability and intellect. But some say he is less efficient in developing products than his predecessor. They point to the development of the so-called iWatch — the “smartwatch” that Apple observers are eagerly awaiting as the next world-beating gadget. Mr. Cook is less involved in the minutiae of product engineering for the watch and has instead delegated those duties to members of his executive cabinet. Mr. Cook appears to be interested in the smartwatch’s broader implications — for instance, that a watch might monitor heart rate and other vital measures, thus improving health and limiting doctor visits, according to these people.
In addition to the aforementioned iWatch, Apple is expected to launch a variety of new products this year including bigger iPhones, a new Apple TV, refined iPads, new MacBooks and an upgraded iMac.
