Earlier this year, Sprint was the only carrier to offer unlimited data price plans for smartphone users but discontinued the offer for new customers after more than 2 years of it being in effect. Instead, starting with August 2014, the unlimited data option remained available only for users choosing the Unlimited, My Way and My All-in plans, but taken off the rest types of subscription. The unlimited voice and text prevailed, along with reduced costs for most services the carrier had to offer, undercutting rival company T-Mobile by $20, in an attempt to attract customers and reward loyalty of retained subscribers.
Along with the major changes in price plan lists, Sprint and its parent company Japan’s SoftBank negotiated a solid plan to purchase T-Mobile US, estimated at nearly $32 billion, but gave up on the project after the two sides could not reach an agreement. Such an affiliation would have surely given birth to a company capable of challenging the two current giants of mobile phone carriers in the United States.
Their most recent business plan in which Sprint challenges rival companies will focus on attracting customers from rivals AT&T and Verizon in a very open manner. Last Tuesday, Sprint announced a noteworthy offer to customers belonging to competitor companies, promising an unlimited talk and text plan, along with matched data allowance of their current monthly plans at exactly half the price they have to pay with their current carriers. On top of that, Sprint also promises to assist customers willing to switch carriers by paying off their early termination fees if they are bound by contract, or installment bill balances up to a total of $350 per migrated line.
This aggressive tactic of attracting customers is basically promising you a 50% save on your monthly plan and a complete coverage of any early termination penalties as long as you switch to Sprint. The offer is planned to be launched this Friday, December the 5th, and has been announced to last until January. Interestingly enough nevertheless is the fact that the promotion will only be available to AT&T and Verizon customers, but not T-Mobile, and individuals porting it to Sprint will have to sign up for a 2 year contract with the carrier. The offer is not available to already existent Sprint customers.