Menstrual cramps and stoners seem to have nothing in common unless you know that actress and comedian Whoopi Goldberg has launched a company that wants to end both these issues.
On Wednesday, Goldberg announced she was in business with a medical-marijuana company she co-owns with Maya Elisabeth, a leading “canna-businesswomen.” They will market a line of cannabis-based products meant to provide relief from menstrual cramps.
Named Maya & Whoopi, the company will have a broad offering of cannabis edibles, topical rubs, tinctures, and a THC-infused bath soak that’ supposed to be “profoundly relaxing.”
In a Vanity Fair interview, Goldberg said her company wants to provide relief to millions of women who are glued to the couch during that time of the month, rendering them unable to go to work or take care of their day-to-day tasks.
She added the products are discreet and offer an alternative to people who “don’t want to get high high,” but do want to get rid of the menstrual discomfort. And if you have to go to work that day, smoking a joint isn’t a possibility.
According to the same interview, all you need to do is rub the product on your lower stomach and lower back, and put some in your purse as well, for later. When you get back home, make tea or prepare a relaxing bath – little things that keep women going throughout the day.
Goldberg hasn’t been shy about her medical-marijuana use in the past. Back in 2014, she told The Cannabist that her love for her kush-filled vape pen is partly due to the relief it offers her from glaucoma-related headaches. It was either this or eating handfuls of Advil every day, she said.
So if cannabis can relieve headaches, what else could it help with? Goldberg started talking to some industry experts to see if there were any medical-marijuana products for cramps, and they told her no, so she said she would change that.
Even though marijuana still carries a sort of stigma, the market is booming. Some experts predict that cannabis will become a $20 billion industry in the U.S. by 2020.
For the more inexperienced, Whoopi & Maya also offers products that only contain cannabidiol (CBD), which doesn’t come with the euphoric effects associated with marijuana.
The whole line will become available in April, but only in California, thanks to the continuing federal ban on the substance in most states.
Image Source: New Cannabis Ventures