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You are here: Home / Archives for dov charney

American Apparel to Maintain Current Marketing Esthetic

June 24, 2014 Posted by Editor

American Apparel Bubblelicious print ad

Following last week’s ousting of American Apparel CEO Dov Charney, many expected the American clothing brand to head vigorously toward a renewal of sorts. The most recent reports on this issue, however, only indicate that they are on the lookout for new funds, yet are making no plans to update their infamous marketing esthetic. Following the stock spike experienced by the company last week, … [Read more...]

Filed Under: Business Tagged With: ads, american apparel, dov charney, marketing strategy, sexism

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