McDonald’s recently unveiled a revamped version of its popular menu, the Dollar Menu, which comes with options that raise the total cost of the menu to a few bucks.
The fast-food chain announced Monday, that the classic menu would be back in business starting January 4.
The menu, which will go by the name of “$1-$2-$3 Dollar Menu,” will include a McChicken, Cheeseburger, or Sausage burrito and soda for $1 dollar; a Bacon McDouble, Sausage McGriddles, or Buttermilk Crispy Tenders and a McCafe for $2; and a Classic Chicken Sandwich, Happy Meal, Sausage McMuffin with Egg, or a Triple Cheeseburger for $3. It is the first time the burger giant has the Happy Meal on offer nationwide.
The company said that the new menu is designed to win back value-oriented customers. McDonald’s U.S. president Chris Kempczinski acknowledged that in recent years, the restaurant chain has lost many customers because it failed to focus on value.
We expect this to win back customers who’ve been disappointed,
The Dollar Menu – Exceptionally Popular among Americans
He disclosed that the fast-food giant lost 500 million purchases in the last four years because of its lack of interest in the value-oriented population. The previous Dollar Menu was tremendously popular among Americans, but it was discontinued in 2012.
In the meantime, Burger King and Wendy’s have rolled out their own versions of value menus: The Value Menu and the Right Price, Right Size Menu, respectively.
One of McDonald’s principles is not to be focused on value, but losing clients because of that is not a good thing either. Industry experts agree that the Oak Brook, Illinois-based company needs to play along in the “value game” to remain competitive.
What’s more, selling a menu for $1 is not that profitable, so the company had to come up with alternatives so that it could make some money while keeping customers happy.
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