Mozilla Firefox was one of the best and most popular browsers around, but in the last few years, the company did not really manage to tap into the potential of its services. Instead, it focused on endeavors like Firefox OS and Hello? which did not really pan out for the company.
Nonetheless, Mozilla looks to be preparing for its big year, wich will see the release of a new rendering engine for the Firefox browser. However, before that, the company decided to rebrand itself and started with the most recognizable part of its brand, the logo. Most people are more familiar with the logo of Firefox browser, but the company’s logo consisted in a red dinosaur head.
A new logo is an important part of a company’s brand identity, which can make it instantly recognizable and make a service appeal to a larger number of users. Therefore, the company decided to add some ingenuity to the design of its new logo, as it takes inspiration from how URLs are formed, with the end result being “moz://a”.
According to the company, the new logo is a direct nod to the URL language which reinforces the idea that the internet is the heart of the company. It expresses their commitment to the initial intent of the link as a way into an unfiltered experienced of the internet filled with various content.
The font that the company is using in the new logo is now available for free and comes with an open-source license. Additionally, it was designed by the first foundry to release fonts on the web back in its inception. The foundry is named Typotheque.
Many people hope that with the new logo and brand identity which seems to emphasize the core mission of the company, Mozilla is back on track on building and further improving the open web ecosystem. However, due to its unsuccessful endeavors like developing a mobile OS, the company has managed to lose some its share of the browser market. Hopefully, the new rendering engine for Firefox will be able to bring back its old users as well as entirely new ones.
What do you think about Mozilla’s new logo?
Image credit: Mozilla