In the coming month, Mozilla will outlaw advertisers’ practice of measuring flash ads’ popularity by using Flash. Starting August, the company will block this type of flash content and replace it with HTML content. Advertisers are advised to use the HTML-based Intersection Observer API when they want to assess the impact of their advertising efforts. However, the company will not stop here and … [Read more...]
Yahoo: Firefox’s Default Search Engine Instead of Google
A five-year alliance between Yahoo! and Mozilla Firefox was announced Wednesday and it marked the end of a decade-old partnership in the U.S. between Google Inc. and the Mozilla Foundation. Google has been the default global search engine in Firefox since the browser launched in 2004. The agreement was of enormous value to Mozilla, with more than 90% of the organisation's revenue coming from that … [Read more...]
Mozilla Considering Including Ad on its Browser to Boost Revenue
Firefox browser as of now does not support cookies from third party as these are mostly advertisements. Mozilla had taken a conscious decision to block such cookies in the Firefox 22. People at the top in Interactive Advertising Bureau had termed this move by Mozilla to be an attack of nuclear levels on the advertising world. Things seem to be changing soon as Mozilla’s VP, Darren Herman made an … [Read more...]