If you use Android to pay, so will Google, which has pledged to donate $1 of every transaction to charity every time a user makes a purchase via the Android Pay option on their phones. In an effort to make its customers feel not only festive but also philanthropic, Google has announced that $1 of every transaction made via its Android Pay application will go to charity.
The money gathered will be donated with the help of the DonorsChose.org charity and is meant to help and support several special needs education programs in the US. The campaign is set to last until the end of the year so shoppers that use their Android Pay function on their devices will know that, with every purchase, they will also be making a donation to a worthy cause.
But that is not the only kind offer Google is making in the spirit of the upcoming holidays. The company has doubled its standard $1 donation during Black Friday, on November the 27th. So, if you buy anything using the Android Pay during that time, Google will be donating $2 on your behalf.
And while, of course, nobody wants to doubt Google’s noble intentions regarding the campaign, there is of course an upside to using the service for purchases for a company perspective. The newly announced charitable action is also intended to boost the number of people using the Android Pay app, which is Google’s brand new payment system which is available on phones with NFC and that are running a version of Android from Lollipop to newer ones.
The Android Pay app is relatively easy to install and use and allows customers to use their phones at terminals that accept NFC payments by tapping and paying their tabs there through the use of the app.
It’s worth mentioning that NFC payments terminals are becoming more prevalent now, with nationwide retailers of notable importance adopting the new payment method, including but not limited to Walgreens, Staples and Macy’s.
However, Google’s charity spree will still be limited to $1 million dollars, as the company has pledged to actually donate one dollar each time an Android Pay transaction is completed, but will only donate the maximum sum of $1 million.
Despite the limit that Google has set on the total amount to be donated and putting aside the fact that part of Google’s charitable instincts are also a marketing tactic, the Android Pay charity drive will still achieve one important thing: it will end up collecting $1 million for some very good causes.
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