Developers at Facebook disclosed on early Thursday morning that the logo of the social network has been replaced with a new version. Judging from the main changes of the new Facebook logo, the company aims to adopt a friendlier look, in accordance with the profile of their users.
The Klavika typeface that Facebook has accustomed its users with has now been replaced with a new, much modern logo. Differences are not incredibly striking, but they are, nevertheless, visible.
By comparing the two font styles, one can immediately conclude that the ‘a’ letter is the one that has suffered most of the changes. In addition, the entire body of the text was slimmed down; therefore, the logo appears now much modern than it used to before.
Developers at the social network admitted that they have decided to change the logo in an attempt to modify people’s perception on the online platform. Based on their declarations, the new symbol was designed to suggest people that the social network is friendlier and easier to use.
The narrow letters indicate that the emblem was created with the intention to make the website more accessible for mobile devices. However, there are critics, who claim that the new logo will not be noticed by mobile users as these devices usually open with the news feed page.
Facebook’s CEO, Mark Zuckerberg initially opted for the Klavika typeface logo because he wanted to suggest people that the social network is a serious and reliable platform. The bold and round-shaped letters have, indeed, helped the social media channel to acquire this image, but designers reckon it was time for a change.
The smaller emblem is thus, in keeping with the slick and elegant shape of most modern smartphones and gadgets. It is also easier to read on smaller screens.
The Klavika logo was first introduced in 2005 by Joe Kral and Cuban Council after designing it from Process Type Foundry. The new symbol was first proposed in 2012 and 2013, but it was only this year that the company has finally agreed to make this change.
To put it in the words of Eric Olson, the creator of the Klavika typeface, Facebook needed this change because it is now offering many more services than it used to in 2005. The social network has turned into “an umbrella” of online services due to the recent partnerships it has signed and the new logo must reflect this progress.
Image source: www.underconsideration.com