Based on a recent announcement, Apple denies rumors that Apple’s Smartwatches are not popular. The company is mainly interested in debunking the market reports that analysts have published saying that it is too early to make sales assumptions.
After recently launching their smart watches, Apple is now in the spotlight, as analysts claim the new product has failed to draw customers’ attention. The market research was performed by the online company Slice Intelligence, based on the receipts that were sent to Apple’s customers.
The market research company has concluded that Apple sold approximately 1.5 million products in their first week. Although statistics indicate that the 200,000 items-per-day rate that Apple has sold is small compared to previous sales, Slice has reasons to believe that the new Apple Watch is not as popular as the company wanted it to be.
Their conclusion is based on the fact that sales have dropped significantly in the weeks after the official release. Slice claims the sales rate have now dropped to 10,000 – 20,000 per day, which clearly indicates that the watch failed to meet customers’ needs.
Based on the market analyses that the company has made, the low-end products are much more popular than items in the expensive collection. Two thirds of the total sales percentage have been covered by the Sport model, whereas only 2,000 items pertaining to the top line have been sold, so far.
Developers at Apple, on the other hand, have rushed to deny the recent rumors related to the smartwatch fiasco. They have published an official press release explaining why sales have been so low in the first weeks.
Ignoring the fact that excuses always proceed from a guilty conscience, Apple has stated that sales were lower than usual because the wearable product was launched in a special period. According to them, Apple’s new Watch was not launched during the holiday season, like other similar accessories; hence, its low popularity.
The smartphone developer has further added that the data that Slice has taken into consideration stands only for the online sales. In their opinion, more accurate data is necessary before market research firms can jump into the conclusion that the new collection of wearables from Apple is not selling.
While Apples seems to agree that U.S. sales rates have been somewhat low in the first three months, the enterprise thinks international sales have the power to turn the table in Apples’ favor. The iPhone developer has once more emphasized that it is too early to make assumptions; yet, they have reassured customers and market analysts that they are satisfied with the sales percentage in China and Singapore.
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